Campaign strategy and monthly concepts
Each month starts with a plan: campaign themes tied to your launches, drops and seasonal moments, plus a concept for every shoot and post. You sign off before anything is filmed.
Creative direction for businesses in the cannabis industry.
Your outsourced creative team.
Every month, Growingtec plans your campaign concepts and content, then shoots, edits and delivers it with our own team of videographers, editors and photographers. One partner, from the idea to the finished post.
Built for marketing and creative leaders at multi-state operators and businesses across the cannabis industry.
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Overview video from Cody goes here (YouTube, Vimeo or Loom)
Watch: how a month with Growingtec works.
20M+
organic views generated for Cody and his clients
8 yrs
in the cannabis industry
Worked with businesses like
Why this works in cannabis
You can't buy attention in this industry. You have to earn it.
Most ad platforms won't run cannabis ads, and the ones that do come with rules that change from state to state. For businesses in this industry, that means reach has to come from content people actually choose to watch.
That takes two things most in-house teams are short on: someone setting a clear creative direction every month, and a crew that can produce at volume without cutting corners. Growingtec supplies both.
The growth in the case studies below comes from organic content, not ad spend.
What a month with Growingtec looks like
Strategy, production and distribution, under one roof.
You get a creative director who plans the month and a production team that delivers it. Your team reviews and approves. We handle the rest.
Video production
Directed shoots for brand films, product stories, cultivation and facility content, interviews and events. We write the shot list, run the set and bring the crew.
Photography
Product, lifestyle, facility, team and event photography, delivered in the sizes you need for social, retail partners and your own site.
Short-form, podcast clipping and social content
We turn long conversations (podcasts, livestreams, interviews) into short clips cut for Instagram, TikTok and YouTube. Captions, formats and a posting calendar included. This is where most of our audience growth has come from.
Talent sourcing and management
We find, book and manage the videographers, editors, photographers and on-camera talent. Your team manages one relationship instead of ten freelancers.
How it works
A monthly cycle your team can plan around.
Intro call
We learn your brand, markets, goals, compliance limits and what's already working.
Creative plan
You get the month's campaign concepts, shot lists and content calendar to review and approve.
Production
Our crew shoots on location. We direct, so your team doesn't have to run the set.
Edit and deliver
Finished cuts for each platform, photo selects and captions, with review rounds built in.
Review and repeat
We look at what performed, keep what worked and fold it into next month's plan.
Case studies
The work, and what it does.
A few of the businesses we've worked with, what we've done for them, and the content itself.
Athena · We the GrowersPodcast clipping, YouTube and Instagram growthSee the work →
Craft FarmerDaily short-form content for a founder-led cultivation businessSee the work →
Proper Smoke LeagueShort-form clipping and show productionSee the work →
MADE · Jungle BoysOther workSee the work →
Client and context
Athena makes nutrients and cultivation products for commercial growers and has a large following of its own (roughly 296K on Instagram). The team produces We the Growers, a long-form podcast where experienced cultivators talk shop.
The challenge
Hour-long episodes are hard to discover. When we started, the YouTube channel had around 4,000 subscribers and the show had no Instagram account of its own, so great conversations weren't reaching growers outside the existing audience.
The work
- Pitched the idea of cutting the podcast into clips, then built the program from scratch.
- Launched the We the Growers Instagram from zero followers.
- Created and curated the show's content: short clips, topic-driven YouTube cuts and titles built around the questions growers actually search for.
- Ran the Instagram as a standalone account, without relying on collaboration posts from Athena's main page, which is where it grew fastest.
Results
~4K→23K
YouTube subscribers
Public YouTube count444K
views on one YouTube video, “Creator of Mimosa Explains Why He Stopped Topping His Plants”
Public YouTube count123K
views on “What Is the Best Temperature for Growing Cannabis?”
Public YouTube count0→~18K
Instagram followers on a brand-new account, all organic
Growingtec figureMany individual clips have reached roughly 50K–100K views. The clips act as top-of-funnel content: they bring new growers to the full episodes and get Athena's community talking about the show.
Creator of Mimosa on why he stopped topping.
What is the best temperature for growing cannabis?
Reels on Instagram
Client and context
Craft Farmer is a grower-led business built around its founder's story and his cultivation know-how. It sells Under Canopy lighting and grow-room equipment, teaches growers through the Craft Farmer Academy, and offers the founder's award-winning genetics.
The challenge
Keep a founder-driven business in front of growers every day, and turn technical products into content people actually want to watch.
The work
We help Craft Farmer post content on a daily basis: podcast clips, product spots, memes and grower education. Our videos consistently hit 10,000+ views and 1,000+ likes with great engagement, and that content has helped Craft Farmer sell thousands of Under Canopy lights, subscriptions to the Craft Farmer Academy, and access to his award-winning genetics.
Results
10K+
views per video, consistently
1K+
likes per video, with great engagement
Client and context
Proper Smoke League is a blind-judged flower competition from Proper Doinks, where every entry is rolled and smoked the same way so the weed has to stand on its own. Proper Smoke Network is its slate of shows, including The Morning Wood Show. The brand works with High Times on competitions tied to future Cannabis Cup events.
The challenge
Hours of livestreams and long shows every week, and an audience that mostly lives on short-form feeds.
The work
We do production work for the Proper Smoke Network, helping with all of their shows, along with a lot of short-form clipping for social.
The clips we've made helped them grow by over 5,000 followers in the first month across both of their accounts.
More reels on Instagram
MADE · Jungle Boys
Other work
We've also made content for MADE (Made for Smokers), a prominent cannabis brand based in Los Angeles, along with the iconic cannabis brand Jungle Boys.
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Cody Morgan
Cody Morgan
Why we do it
Eight years in cannabis. One belief about what works.
Growingtec is led by founder Cody Morgan. He has worked in the cannabis industry for eight years, and his content has generated more than 20 million organic views for himself and his clients.
Cody believes the businesses that win in cannabis will be the ones that tell the best stories. When you can't simply buy reach, the content has to be worth watching: real growers, real products, real opinions, filmed well and cut for the way people actually scroll.
Growingtec exists to give businesses in the cannabis industry that capability every month, without building another department to get it.
Organic first
We build audiences with content people choose to watch and share, not with ad spend.
Story over polish
Good production matters. A real story told well matters more.
Honest numbers
We only share results we can stand behind.
Who we work with
Built for businesses that need content every month.
- CMOs, VPs of Marketing and brand or creative directors at multi-state operators and businesses across the cannabis industry
- Teams with more launches, drops and stories than their in-house creative can keep up with
- Businesses that want one accountable partner for concepts and production, instead of managing a roster of freelancers
Do you replace our in-house team?
No. Most businesses already have people who know the brand well. We add the monthly creative direction and the production capacity, and work alongside your marketing and compliance teams.
Who actually shoots and edits?
A team of videographers, editors and photographers that we hire and manage. Cody directs the creative, and you deal with one point of contact.
How do you handle compliance?
We plan concepts around platform rules and the state markets you operate in, and nothing goes out without your team's review and approval.
What does it cost?
Engagements are a monthly retainer scoped to your output and markets. We'll walk through it on a call once we understand what you need.
Next step
Let's plan your next month of content.
Book a call. We'll talk through your brand, your markets and what you need, and tell you straight whether we're a fit.
Or email growingtec@gmail.com