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We identify exactly who you want to sell to — company type, size, geography, job title, and the other buying criteria that matter in your market.
Outbound appointment setting · Cannabis industry
We Book Qualified Sales Meetings for B2B Companies in the Cannabis Industry
We find your ideal buyers, reach them with targeted outbound campaigns, qualify interested prospects, and book sales calls directly onto your calendar.
Engagement summary
Growingtec / Outbound
Service
Outbound appointment setting, built and operated for you
Retainer
$1,500 / month
Per qualified meeting
$250 / booked
For
B2B companies selling into the cannabis industry
Guarantee: 10 qualified appointments a month, or you don't pay.
Overview
A short walkthrough of the system, start to finish.
See How We Can Build Your Sales Pipeline
Watch the short presentation below to understand how we help companies in the cannabis industry consistently generate qualified sales conversations.
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Set VSL_YOUTUBE_URL in the config block at the bottom of this file.
Book a Strategy Call
No obligation
We build a predictable pipeline of qualified sales opportunities — without relying entirely on referrals, trade shows, networking, or waiting for inbound.
We build and operate the outbound appointment-setting system.
You focus on closing. We focus on filling your pipeline.
The problem
Good product, good sales team, unpredictable pipeline.
Your Sales Team Shouldn't Have to Chase Every Lead.
There are thousands of potential buyers across the cannabis industry. The challenge is identifying the right companies, finding the right decision-makers, reaching them with the right message, and consistently turning those prospects into sales conversations.
That's what we handle.
Where growth usually comes from today
- Referrals
- Existing relationships
- Trade shows
- Networking
- Distributor relationships
- Organic inbound
- Founders manually prospecting
- Reps spending hours hunting for prospects
The real constraint
Most companies selling into cannabis have a strong product and people who can close. What they don't have is a reliable way to put new, qualified buyers in front of that sales team every week.
The problem usually isn't the product. It's the number of qualified conversations happening with the right buyers.
Why outbound
Demand already exists. The question is who reaches it first.
Stop Waiting for Customers to Find You.
Your ideal customers already exist. They are already buying packaging, equipment, nutrients, manufacturing, hardware, software, services, and everything else it takes to run their operation.
The question is whether you're consistently getting in front of them — or whether you're waiting for them to discover you.
Outbound gives you the ability to proactively identify and reach those companies instead of hoping they find you first.
The solution
One system, owned end to end.
We Build Your Outbound Appointment-Setting Engine
We handle the entire process, from identifying who to talk to through to a meeting on your calendar.
The system
01
Ideal Customer
02
Prospect List
03
Targeted Outreach
04
Conversation
05
Qualification
06
Booked Meeting
We identify the companies most likely to buy from you, reach the people responsible for purchasing decisions, manage the initial conversations, and book qualified prospects directly onto your calendar.
Your sales team gets to spend more time doing what they're best at: closing business.
Process
Five steps. We run all five.
How It Works
02
Build Your Prospect Database
We build targeted lists of potential buyers and identify the decision-makers inside those companies.
03
Launch Targeted Outreach
We create and deploy cold email campaigns built specifically around your product, your market, and your ideal customer.
04
Manage Conversations
We monitor responses, identify interested prospects, handle initial qualification, and separate real opportunities from unqualified replies.
05
Book Qualified Sales Meetings
Interested prospects are booked directly onto your sales team's calendar.
Who we work with
Suppliers to the industry, not plant-touching operators.
Built for Companies Selling Into the Cannabis Industry
This service is designed for B2B companies that sell products or services to other businesses inside the cannabis ecosystem — the suppliers, manufacturers, and service providers the industry runs on.
Typical fit
01Cannabis packaging
02Nutrients & cultivation
03Extraction & manufacturing
04Vape & hardware
05Pre-roll
06Cannabis equipment
07Testing & compliance
08Cannabis software
09Distribution
10Other ancillary businesses
Positioning
This isn't generic cold email.
We understand the cannabis industry and build campaigns around the specific buyers, sales cycles, products, and business models inside it. A packaging buyer, a head grower, and a compliance director don't respond to the same message — and shouldn't be sent one.
Proof
Campaigns we've run in this industry.
We've Already Helped Cannabis Companies Turn Marketing Into Revenue
Case study
Cannabis — cultivation lighting
Craft Farmer
Under Canopy Lights
Growingtec has launched campaigns for Craft Farmer that directly resulted in millions of dollars of revenue for their Under Canopy Lights.
That work meant understanding a technical cultivation product, identifying who actually buys it, and building the messages that move commercial buyers in the cannabis industry to act. The same understanding goes into every outbound campaign we build.
Why Growingtec
Industry knowledge is the hard part to hire for.
We Know the Cannabis Industry.
Plenty of agencies can send cold email. Very few of them can tell you the difference between a cultivation buyer and a processing buyer, or why a message that works for one lands nowhere with the other.
What we bring
- Eight years working inside cannabis marketing
- Deep familiarity with how the industry actually operates
- An understanding of cannabis B2B buyers and how they make decisions
- Working knowledge of cannabis-specific products and services
- Experience creating marketing campaigns for cannabis businesses
- Experience helping cannabis companies generate commercial results
- The ability to take your offer and translate it into outbound messaging that reads as relevant
Pricing
One retainer, one per-meeting fee. Nothing else.
A Sales Pipeline Without the Headcount
The outreach engine, the data, and the infrastructure that a pipeline runs on — without hiring, onboarding, or managing an SDR to operate it.
Monthly retainer
$1,500 / month
Plus, per qualified meeting
$250 / booked meeting
Everything included
- Prospect research
- Lead list building
- Email infrastructure
- Campaign strategy
- Cold email copy
- Campaign management
- Follow-up
- Reply management
- Lead qualification
- Calendar booking
- Performance reporting
Book a Strategy Call
Backed by the monthly guarantee — see below
Guarantee
We carry the risk on the part we control.
10 Qualified Appointments / Month
If We Don't Book You 10 Qualified Appointments a Month, You Don't Pay.
We're confident in the system because we're willing to put our money where our mouth is. You pay the monthly fee at the start of the month. If we don't book you 10 qualified sales appointments that month, we refund it.
What we guarantee
The part of the process we control:
- Building the campaigns and the prospect data
- Running the outreach and managing the replies
- Qualifying prospects against your agreed criteria
- Putting 10 qualified sales appointments on your calendar every month
What we don't guarantee
We cannot guarantee that a prospect will buy from you.
- Not revenue
- Not closed deals
- Not a specific conversion rate
Closing is your sales team's job. Creating qualified sales conversations is ours — and that's what the guarantee covers.
Book a Strategy Call
Terms confirmed during onboarding
Definition
Agreed in writing before campaigns launch.
What Counts as a Qualified Appointment
So there's no ambiguity later, we agree on this during onboarding and hold both sides to it. A qualified appointment should generally:
- Match the agreed-upon target customer profile
- Be a legitimate business prospect
- Involve a relevant decision-maker or appropriate buyer
- Have expressed interest in learning more
- Agree to a scheduled sales conversation
- Meet the qualification criteria established during onboarding
Be clear on this
A qualified appointment is a measure of fit and intent — not outcome. Not every qualified appointment becomes a customer, and no honest appointment-setting service will tell you otherwise. What the criteria guarantee is that your reps spend their time in front of real buyers instead of tire-kickers.
Fit
We'd rather tell you no early than waste a quarter.
Who This Is Built For — and Who It Isn't
We're looking for established companies that already know how to deliver value and need more qualified opportunities entering their pipeline. Outbound multiplies what already works; it doesn't create it from nothing.
A strong fit if
- You have a proven product or service with paying customers
- You sell B2B into the cannabis industry
- Someone on your team is ready to take sales calls
- Your average customer value supports paid acquisition
- You have a sales process that converts qualified conversations
Probably not a fit if
- You don't have a proven product or service yet
- You don't sell B2B
- You aren't ready to take sales calls
- Your average customer value is too low to support outbound acquisition
- You expect cold email to close deals without a sales process behind it
Questions
The ones that come up on every first call.
Frequently Asked
Do you guarantee sales?
No. We guarantee the appointment-setting process, not your ability to close. Your sales team is responsible for converting qualified opportunities into customers.
What counts as a qualified appointment?
A prospect must meet the agreed-upon ideal customer profile and qualification criteria, and willingly agree to a sales conversation. We set those criteria together during onboarding so there's no ambiguity later.
How quickly can we get started?
After onboarding, we build the infrastructure, prospect lists, messaging, and campaigns. Initial setup and email infrastructure require a ramp-up period before campaigns reach full sending capacity — sending hard from day one is how domains get burned, so we don't do it.
Do you write the emails?
Yes. We handle campaign strategy and cold email copy.
Do you build the prospect lists?
Yes. Prospect research and targeted list building are included.
Do you handle replies?
Yes. We monitor campaign responses, identify interested prospects, and handle initial qualification. You see the ones worth your time.
Do we have to sign a long-term contract?
No long-term contract is required.
What if you can't generate 10 appointments?
You pay the monthly fee at the start of the month. If we don't book you 10 qualified appointments during that month, we refund that month's fee.
What industries do you work with?
We work specifically with B2B companies that sell products or services into the cannabis industry — packaging, nutrients, equipment, extraction, manufacturing, vape and hardware, pre-roll, software, testing, compliance, distribution, and other ancillary businesses.
Next step
Ready to Put More Qualified Buyers on Your Calendar?
Let's look at your business, your ideal customer, and whether outbound appointment setting can work for you. Pick a time below.
No obligation. We'll determine whether there's a real opportunity before recommending that we work together.
What we cover
- What you sell, and who actually signs off on buying it
- What an outbound campaign would target in your market
- A straight answer on whether this is a fit
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